Social Media Management
Words by Aashish
Problem Statement
The case study examines the successful enhancement of the Instagram account “Words by Aashish,” managed by GrowXable. This account belongs to Aashish Bardia, who was known for his inspiring quote content and innovative way of writing earlier and was counted as an average author who was desperate to increase visibility over his Instagram account. With a history of creating over 100+ posts, but still no traction was there.
So he decided to reach out to an experienced digital marketing agency to consult for handling his social media account and to improvise the way of presenting the engagement-centric content that gained maximum reach and followers.
Strategy
Framework
The primary goals for enhancing the “Words by Aashish” Instagram account were to:
- Increase follower engagement and growth
- Boost organic reach and visibility
- Vision for selling books through social media
- Improve personal brand awareness and positioning
Implementation
To achieve these objectives, we implemented a multi-faceted digital marketing strategy:
- Content calendar, high-quality share-worthy posts, videos, and quotes
- Regular engagement, polls, Q&A sessions, and user-generated campaigns
- Partnering influencers with right audiences, brand visibility, and credibility
- Gaining creator account insights to monitor performance metrics.
Impact after project completion
Website Visitors
0
%
Customer Interactions
0
%
Organic Traffic
0
%
Lead Generation
0
%
SUMMARY
The management of the “Words by Aashish” Instagram account exemplifies the impact of strategic digital marketing on social media presence. Through targeted content, engagement strategies, and data analysis, we successfully enhanced Aashish Bardia’s online visibility and interaction with his audience. This case study highlights the importance of a well-rounded digital marketing approach in achieving measurable growth and engagement in today’s competitive landscape by team ‘Xables’.