Website Development
SRAAR Logistics
Problem Statement
SRAAR Logistics, a mid-sized logistics company based in Canada, approached us in the absence of their website that was hindering their growth. They were finding it difficult to navigate their customers and could not develop a level of trust with their customers. As a result, they were losing potential clients to more tech-savvy competitors. Their website development was the only option we had for converting more leads to gain momentum for their target audience.
Strategy
Framework
We proposed creating a comprehensive website using the WordPress platform and activating the necessary plugins for smooth functioning.
Our solution included:
- Modern website design theme reflecting SRAAR's brand identity
- User-friendly interface with intuitive site navigation
- Automated quote request submission system
- Mobile responsiveness for on-the-go access
- SEO optimization to improve organic visibility
Implementation
We kicked off with a thorough discovery phase, diving deep into SRAAR’s business model, target audience, and unique selling points. Our team came up with the following course of action:
- Created wireframes and designed mockups, iterating on client’s feedback
- Developed a custom WordPress theme tailored to SRAAR's logistics needs
- Implemented key plugins for smooth functioning of the website
- Optimized site speed and implemented caching solutions
- Conducted extensive testing across devices and browsers
We maintained close communication with SRAAR logistics-defined person of contact (POC) throughout the process, holding progress meetings on alternate days and adjusting our approach based on their feedback and inputs that helped us to move the efforts in the right direction.
Project Handover
Within a week upon completion, we conducted a comprehensive handover process:
- Provided in-depth training sessions to POC on WP management
- Shared reference video tutorials for managing dashboards.
- Offered a 180-day support period for website maintenance
- Delivered detailed documentation on site architecture
- POC deployed for the future communication over email
Impact after project completion
Website Visitors
0
%
Customer Interactions
0
%
Organic Traffic
0
%
Lead Generation
0
%
SUMMARY
This case study demonstrates Xable’s ability to leverage WordPress to create powerful, custom solutions for specific industry needs. By understanding SRAAR’s unique point of challenges and opportunities, we delivered a website that not only looked great but also drove tangible business results for their successful logistics business.
The success of this project showcases how well-executed website design can be a game-changer in the logistics industry, where reliability and efficiency are paramount. SRAAR’s new online presence now accurately reflects their commitment towards innovation and customer service while serving the clients in Canada for logistics related services.